Understanding worldview beliefs to allay skepticism toward CSR advertising
Robert G. Magee
| Year of publication: |
2022
|
|---|---|
| Authors: | Magee, Robert G. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 6, p. 538-555
|
| Subject: | Corporate social responsibility | Environmental messages | Measurement | Persuasion | Skepticism | Worldview | Corporate Social Responsibility | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-022-00277-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463721