Can behavioral WOM measures provide insight into the net promoter concept of customer loyalty?
Year of publication: |
2008
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Authors: | Morgan, Neil A. ; Rego, Lopo L. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 3, p. 533-534
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Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Kundenbindung | Customer retention | Dienstleistungsqualität | Service quality |
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