Can brand image move upwards after Sideways? A strategic approach to brand placements
Year of publication: |
2011
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Authors: | Thomas, Sunil ; Kohli, Chiranjeev S. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 54.2011, 1, p. 41-50
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