Can Brazilian firms survive the Chinese challenge? : effects of globalization on markets, strategies, and performance
Syed H. Akhter; Paulo Fernando Pinto Barcellos
| Year of publication: |
2011
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|---|---|
| Authors: | Akhter, Syed H. ; Barcellos, Paulo Fernando Pinto |
| Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 23.2011, 5, p. 502-523
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| Subject: | Internationaler Wettbewerb | International competition | Wettbewerbsstrategie | Competitive strategy | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Chinesisch | Chinese | Marketingmanagement | Marketing management | Brasilien | Brazil |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009356937