Can China overcome the difficulties of establishing successful global brands?
David Floyd; Barry Ardley; John McManus
| Year of publication: |
2011
|
|---|---|
| Authors: | Floyd, David ; Ardley, Barry ; McManus, John |
| Published in: |
Strategic change : SC ; briefings in entrepreneurial finance. - Chichester : Wiley, ISSN 1086-1718, ZDB-ID 1313555-7. - Vol. 20.2011, 7/8, p. 299-306
|
| Subject: | Internationales Marketing | International marketing | Ursprungsregeln | Rules of origin | Markenführung | Brand management | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010217770