Can companies break from poor product development habits?

Until recently, few companies accepted that product development could be a managed and structured process. As a result, most development processes have evolved as a mix of black art and esoteric ritual, rather than having been consciously designed. However, with the crucial business significance of new products being increasingly recognised, many companies have accepted the need to create development processes that can deliver real competititive advantage.

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Year of publication:	2002
Published in:	Strategic Direction. - MCB UP Ltd, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 18.2002, 2, p. 23-25
Publisher:	MCB UP Ltd
Subject:	New product development \| Time to market \| Test marketing \| Customer orientation \| Technology led strategy \| Teams \| Concurrent engineering

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Type of publication:	Article
Type of publication (narrower categories):	viewpoint
Language:	English
Other identifiers:	10.1108/02580540210793257 [DOI]
Source:	Other ZBW resources

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