How excessive stage time reduction in NPD negatively impacts market value
Year of publication: |
May 2016
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Authors: | Bendoly, Elliot ; Chao, Raul O. |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 25.2016, 5, p. 812-832
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Subject: | new product development | stage-gate | abnormal market returns | time to market | Produktentwicklung | New product development | Innovation | Marketingmanagement | Marketing management | Kapitaleinkommen | Capital income |
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