Can consumers recognize misleading advertising content in a media rich online environment?
Year of publication: |
2008
|
---|---|
Authors: | Mitra, Anu ; Raymond, Mary Anne ; Hopkins, Christopher D. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 7, p. 655-674
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Manipulation | Konsumentenverhalten | Consumer behaviour |
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