Can CRM survive integrating franchisees with a corporate giant?
Year of publication: |
2011
|
---|---|
Authors: | O'Reilly, Kelley ; Paper, David |
Published in: |
Journal of Research in Marketing and Entrepreneurship. - Emerald Group Publishing Limited, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 13.2011, 1, p. 47-73
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer relationship management | Plural form | Franchising | Organizational change | Relationship marketing | Services marketing |
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