Can gamification increases consumers' engagement in fitness apps? : the moderating role of commensurability of the game elements
Year of publication: |
2020
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Authors: | Feng, Wenting ; Tu, Rungting ; Hsieh, Peishan |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 57.2020, p. 1-9
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Subject: | Gamification | Gamified services | Intrinsic motivation | Consumer engagement | Consumer loyalty | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Motivation | Computerspiel | Video game | Leistungsmotivation | Work motivation | Kundenzufriedenheit | Customer satisfaction |
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