Walking for fun or for "likes"? : the impacts of different gamification orientations of fitness apps on consumers' physical activities
Year of publication: |
2019
|
---|---|
Authors: | Tu, Rungting ; Hsieh, Peishan ; Feng, Wenting |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 22.2019, 5, p. 682-693
|
Subject: | Gamification | Mobile apps | Physical activity | Emotional value | Social value | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Mobile Anwendung | Mobile application | Emotion | Soziale Werte | Social values |
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