Can Google Trends Improve Your Sales Forecast?
Year of publication: |
2018
|
---|---|
Authors: | Boone, Tonya ; Ganeshan, Ram ; Hicks, Robert L. ; Sanders, Nada R. |
Published in: |
Production and Operations Management. - Wiley, ISSN 1059-1478, ZDB-ID 2151364-8. - Vol. 27.2018, 10 (06.02.), p. 1770-1774
|
Publisher: |
Wiley |
Saved in:
Online Resource
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