Can new product selling and innovation in sales be improved by using internal marketing and empowerment?
Alternative title: | Mogu li se prodaja novog proizvoda i inovativnost u prodaji unaprijediti primjenom internog marketinga i osnaživanja? |
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Year of publication: |
2018
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Authors: | Ružić, Erik ; Benazić, Dragan |
Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 30.2018, 1, p. 61-75
|
Subject: | new product selling | sales innovativeness | internal marketing | empowerment | Innovation | Verkauf | Selling | Produktentwicklung | New product development | Internationales Marketing | International marketing | Verkaufspersonal | Salespeople | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in kroatischer Sprache |
Other identifiers: | 10.22598/mt/2018.30.1.61 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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