Can online co-creation influence lead users' and opinion leader' behaviors?
Year of publication: |
2018
|
---|---|
Authors: | Bru, Mathilde ; Scaringella, Laurent |
Published in: |
Knowledge, learning and innovation : research insights on cross-sector collaborations. - Cham, Switzerland : Springer, ISBN 978-3-319-59281-7. - 2018, p. 27-47
|
Subject: | Purchase intention | Brand experience | Lead user | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
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