Can personalized recommendations in charity advertising boost donation? : the role of perceived autonomy
Linxiang Lv and Minxue Huang
| Year of publication: |
2024
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|---|---|
| Authors: | Lv, Linxiang ; Huang, Minxue |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 53.2024, 1, p. 36-53
|
| Subject: | Werbung | Advertising | Wohltätigkeit | Charity | Fundraising | Künstliche Intelligenz | Artificial intelligence |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2022.2109082 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575200