Do sympathy biases induce charitable giving? : the persuasive effects of advertising content
K. Sudhir; Subroto Roy; Mathew Cherian
| Year of publication: |
2014
|
|---|---|
| Authors: | Sudhir, K. ; Roy, Subroto ; Cherian, Mathew |
| Publisher: |
New Haven, Conn. : Cowles Foundation for Research in Economics, Yale Univ. |
| Subject: | Werbung | Advertising | Fundraising | Experiment | Werbewirkung | Advertising effects | Wohltätigkeit | Charity |
| Extent: | Online-Ressource (45 S.) graph. Darst. |
|---|---|
| Series: | Cowles Foundation discussion paper. - New Haven, Conn. : [Verlag nicht ermittelbar], ZDB-ID 2195818-X. - Vol. 1940 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010257327