Modest, modern and diverse : a review of marketing communication visuals of Islamic fashion brands
Year of publication: |
2018
|
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Authors: | Salam, Muhammad Talha ; Muhamad, Nazlida ; Leong, Vai Shiem |
Published in: |
International journal of islamic marketing and branding. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2055-0944, ZDB-ID 2848397-2. - Vol. 3.2018, 2, p. 83-103
|
Subject: | Islamic fashion brands | marketing communication visuals | modesty | fashion advertising | veiling | Mode | Fashion | Markenführung | Brand management | Werbung | Advertising | Marketingmanagement | Marketing management | Islam | Marketing | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Werbewirkung | Advertising effects | Textilhandel | Textile distribution |
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