Can salesperson guilt lead to more satisfied customers? : findings from India
Colin B. Gabler, Raj Agnihotri, and Omar S. Itani
| Year of publication: |
2017
|
|---|---|
| Authors: | Gabler, Colin B. ; Agnihotri, Raj ; Itani, Omar S. |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 7, p. 951-961
|
| Subject: | Customer satisfaction | Effort | Guilt proneness | Positive outcome feedback | Prosocial motivation theory | Relational orientation | Kundenzufriedenheit | Indien | India | Emotion | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Motivation | Leistungsmotivation | Work motivation | Arbeitszufriedenheit | Job satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-12-2016-0287 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011773559