Salesperson ambidexterity and customer satisfaction : examining the role of customer demandingness, adaptive selling, and role conflict
Year of publication: |
March 2017
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Authors: | Agnihotri, Raj ; Gabler, Colin B. ; Itani, Omar S. ; Jaramillo, Fernando ; Krush, Michael T. |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 37.2017, 1, p. 27-41
|
Subject: | sales-service ambidexterity | adaptive selling behavior | role conflict | customer satisfaction | control theory | resource allocation | Kundenzufriedenheit | Customer satisfaction | Verkaufspersonal | Salespeople | Organisationale Ambidextrie | Ambidextrous organization |
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