Can't Buy Me Love : Investigating the Effect of Advertising on Brand Awareness and Perceived Quality Using Panel Data
Year of publication: |
[2011]
|
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Authors: | Draganska, Michaela |
Other Persons: | Clark, C. Robert (contributor) ; Doraszelski, Ulrich (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Panel | Panel study | Werbewirkung | Advertising effects | Produktqualität | Product quality | Werbung | Advertising | Markenartikel | Brand |
Extent: | 1 Online-Ressource (36 p) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 16, 2008 erstellt |
Other identifiers: | 10.2139/ssrn.1285722 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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