Can Taiwan's second movers upgrade via branding?
Wan-wen Chu
| Year of publication: |
2009
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|---|---|
| Authors: | Chu, Wan-wen |
| Published in: |
Research policy : policy, management and economic studies of science, technology and innovation. - Amsterdam [u.a.] : Elsevier, ISSN 0048-7333, ZDB-ID 121149-3. - Vol. 38.2009, 6, p. 1054-1065
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| Subject: | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management | Wirtschaftliche Konvergenz | Economic convergence | Imitationsstrategie | Imitation strategy | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003850245