Can the building of trust overcome consumer perceived risk online?
Year of publication: |
2006
|
---|---|
Authors: | Harridge‐March, Sally |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 24.2006, 7, p. 746-761
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Risk management | Trust | Internet | Consumer behaviour | Marketing planning |
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