Can theoretical knowledge and application yield competitive advantage?
Year of publication: |
2007
|
---|---|
Authors: | Grønhaug, Kjell ; Grundvåg Ottesen, Geir |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 25.2007, 3, p. 232-240
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Experience | Competitive advantage |
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