Can there only be one? Towards a post‐paradigmatic service marketing approach
Year of publication: |
2011
|
---|---|
Authors: | Hultman, Johan ; Ek, Richard |
Published in: |
International Journal of Quality and Service Sciences. - Emerald Group Publishing Limited, ISSN 1756-6703, ZDB-ID 2490487-9. - Vol. 3.2011, 2, p. 166-180
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Classes of goods marketed | Services | Services marketing | Marketing theory |
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