From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Year of publication: |
2021
|
---|---|
Authors: | Tadajewski, Mark ; Jones, D. G. Brian |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 21.2021, 1, p. 113-134
|
Subject: | Arthur Frederick Sheldon | marketing theory | Rotary Club | service-dominant logic | service socialism | Prognoseverfahren | Forecasting model | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory | Dienstleistungsmarketing | Services marketing | Dienstleistung | Services | Dienstleistungssektor | Service industry |
-
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian, (2014)
-
17 years of service-dominant logic : Vargo and Lusch's contributions
Alexander Joseph Ibnu Wibowo, (2021)
-
Lai, Chia Tai Angus, (2017)
- More ...
-
The Routledge companion to marketing history
Jones, D. G. Brian, (2016)
-
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark, (2016)
-
Modern pioneers in marketing : autobiographical sketches by leading scholars
Tadajewski, Mark, (2017)
- More ...