Profiling diverse reviewer segments using online reviews of service industries
Year of publication: |
2023
|
---|---|
Authors: | Jalali, Nima ; Moon, Sangkil ; Kim, Moon-Yong |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 11.2023, 2, p. 130-148
|
Subject: | Finite mixture modeling | Online reviewer | Reviewer segmentation | Text mining | Data Mining | Data mining | Virales Marketing | Viral marketing | Personalisierung | Personalization |
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