Can we mend fences? : a model of recovery processes of SME business-to-business relationships
Year of publication: |
2022
|
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Authors: | Fleming, Deirdre Mary ; Tähtinen, Jaana ; Kelliher, Felicity |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 4, p. 932-943
|
Subject: | Business-to-business (B2B) relationships | Dissolution | Process model | Recovery | Repair | SMEs | Strength | B-to-B-Marketing | Business-to-business marketing | KMU | SME | Prozessmanagement | Business process management | Lieferantenmanagement | Supplier relationship management |
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