"Made in Italy" : the Italian contribution to the development of business marketing discipline and practices
Year of publication: |
July-September 2015
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Authors: | Bocconcelli, Roberta ; Grandinetti, Roberto ; Tunisini, Annalisa |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 22.2015, 3, p. 161-196
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Subject: | business-to-business marketing | districts | Italy | mid-sized firms,subcontractors | industrial marketing | business marketing | Italien | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Marketing | KMU | SME |
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