Can We Talk? The Impact of Willingness to Recommend on a New-to-Market Service Brand Extension Within a Social Network
Year of publication: |
2011
|
---|---|
Authors: | Aksoy, Lerzan ; Buoye, Alexander ; Cooil, Bruce ; Keiningham, Timothy L. ; Paul, DeDe ; Volinsky, Chris |
Published in: |
Journal of service research : JSR. - Thousand Oaks, Calif. [u.a.] : Sage Periodicals Press, ISSN 1094-6705, ZDB-ID 14900695. - Vol. 14.2011, 3, p. 355-372
|
Saved in:
Saved in favorites
Similar items by person
-
Aksoy, Lerzan, (2012)
-
Aksoy, Lerzan, (2011)
-
Keiningham, Timothy Lee, (2015)
- More ...