Can you feel it? : the effect of brand experience on brand equity
Thomas Cleff, I Chun Lin und Nadine Walter
| Year of publication: |
2014
|
|---|---|
| Authors: | Cleff, Thomas ; Lin, I Chun ; Walter, Nadine |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 11.2014, 2, p. 7-27
|
| Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385838