Can you feel it? : the effect of brand experience on brand equity
Year of publication: |
2014
|
---|---|
Authors: | Cleff, Thomas ; Lin, I Chun ; Walter, Nadine |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 11.2014, 2, p. 7-27
|
Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand |
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