Multinational marketing management : cases and readings
Robert D. Buzzell ...
| Year of publication: |
1988 ; Reprint
|
|---|---|
| Other Persons: | Buzzell, Robert Dow (contributor) ; Quelch, John A. (contributor) |
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | X, 500 S. : Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-201-07996-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000827384