Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media
Year of publication: |
2015
|
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Authors: | Kim, Soyean (Julia) ; Bickart, Barbara A. ; Brunel, Frederic F. ; Pai, Seema |
Publisher: |
[S.l.] : SSRN |
Subject: | Kommunikationsmedien | Communication media | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Soziale Beziehungen | Social relations | Befragung | Interview |
Extent: | 1 Online-Ressource (41 p) |
---|---|
Series: | Boston U. School of Management Research Paper ; No. 2012-13 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 17, 2012 erstellt |
Other identifiers: | 10.2139/ssrn.2045346 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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