Cancel anytime! : how easy cancellation options enhance purchase intentions for services that require long-term commitments
Year of publication: |
2023
|
---|---|
Authors: | Park, Sohyeon ; Kim, Kacy K. ; Park, Seolwoo ; Choi, Yung Kyun ; Yoon, Sukki |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-9
|
Subject: | Cancellation | Commitment | Goal | Promotion |
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