Marketing and finance : creating shareholder value
Malcolm McDonald; Brian D. Smith; Keith Ward
| Alternative title: | Marketing due diligence. |
|---|---|
| Year of publication: |
2013 ; updated and rev. 2. ed.
|
| Authors: | McDonald, Malcolm ; Smith, Brian D. ; Ward, Keith |
| Other Persons: | Smith, Brian David (contributor) |
| Publisher: |
Chichester, West Sussex : Wiley |
| Subject: | Marketing | Geschäftsmodell | Business model | Risikomanagement | Risk management | Due Diligence | Due diligence | Shareholder Value | Shareholder value | Strategisches Geschäftsfeld | Strategic business unit |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXIII, 253 S. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Revision of the author's Marketing due diligence Includes bibliographical references and index Foreword for second editionForeword from first edition / by Sir Michael Perry, GBE List of figure ; List of tables ; What is marketing due diligence? ; Chapter title to be added when title of book is decided[sh1] ; A process of marketing due diligence ; The implications of implementing marketing due diligence ; The marketing due diligence diagnostic process ; Assessing market risk ; Afterword: what to do now ; References and further reading. Erscheint: 01. Februar 2013 |
| ISBN: | 978-1-119-95338-8 ; 978-1-118-74889-3 ; 978-1-118-74876-3 ; 978-1-118-74866-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009783455