Capturing new markets : how smart companies create opportunities others don't
Stephen Wunker
| Year of publication: |
2011 ; 1st ed.
|
|---|---|
| Authors: | Wunker, Stephen |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Unternehmensführung | Gelegenheit | Markt | Innovation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 260 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-176744-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009173828