Carlsberg in India : entry strategy in global oligopolistic industries
Year of publication: |
2013
|
---|---|
Authors: | Hoenen, Anne K. ; Hansen, Michael W. |
Published in: |
The global brewery industry : markets, strategies, and rivalries. - Cheltenham : Elgar, ISBN 978-1-78100-634-4. - 2013, p. 166-195
|
Subject: | Carlsberg AS | Brauerei | Brewery | Bier | Beer | Internationaler Markteintritt | International market entry | Indien | India |
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