Case 13: the Libresse V-Kebaya controversy in Malaysia
Year of publication: |
2024
|
---|---|
Authors: | Shafiullah Anis ; French, Juliana Angeline ; Yee Wen Lim |
Published in: |
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices. - Cham : Springer Nature Switzerland, ISBN 978-3-031-51689-4. - 2024, p. 179-190
|
Subject: | Campaign controversy | Crisis management | Cultural sensitivities | Feminist universalism | Femvertising | Malaysia | Krisenmanagement | Gender Economics | Gender economics |
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