Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
Year of publication: |
2024
|
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Other Persons: | Mutum, Dilip S. (ed.) ; Soo Yeong Ewe (ed.) ; Ezlika Ghazali (ed.) ; Louis Vincent, Racheal (ed.) |
Publisher: |
2024.: Cham : Springer Nature Switzerland 2024.: Cham : Imprint: Springer |
Subject: | Case studies | Market research | Emerging market strategies | Strategic marketing | International marketing | Digital marketing | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management | Internationales Marketing | Online-Marketing | Internet marketing |
Published items: |
19 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | 1 Online-Ressource (VI, 257 p. 30 illus., 10 illus. in color.) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
ISBN: | 978-3-031-51689-4 ; 978-3-031-51688-7 ; 978-3-031-51690-0 |
Other identifiers: | 10.1007/978-3-031-51689-4 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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