Case 14: a netnographic view of Ramadan e-bazaars : digital transformation amid crisis
Pei-Shan Soon, Racheal Louis Vincent, and Tam Duc Dinh
| Year of publication: |
2024
|
|---|---|
| Authors: | Soon, Pei-Shan ; Vincent, Racheal Louis ; Tam Duc Dinh |
| Published in: |
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices. - Cham : Springer Nature Switzerland, ISBN 978-3-031-51689-4. - 2024, p. 191-203
|
| Subject: | Bazaar | COVID-19 | E-bazaar | Netnography | Pandemic | Ramadan | Coronavirus | Digitalisierung | Digitization | Social Web | Social web | Epidemie | Epidemic | Wirtschaftskrise | Economic crisis |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-51689-4_15 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014528180