Case 16: the rising middle class and changing consumption pattern : its impact on businesses
Sharon G.M. Koh and Anupama Sethi
| Year of publication: |
2024
|
|---|---|
| Authors: | Koh, Sharon G. M. ; Sethi, Anupama |
| Published in: |
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices. - Cham : Springer Nature Switzerland, ISBN 978-3-031-51689-4. - 2024, p. 221-232
|
| Subject: | Bennett’s law | Discretionary expenditure | Engle's law | Middle class consumers | Southeast Asia | Mittelschicht | Middle class | Privater Konsum | Private consumption | Südostasien | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-51689-4_17 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014528183