Case 8: the use of virtual reality in Thailand's destination marketing : a case study
Year of publication: |
2024
|
---|---|
Authors: | Kwok, Andrei O. J. ; Chen, Shih-Heng |
Published in: |
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices. - Cham : Springer Nature Switzerland, ISBN 978-3-031-51689-4. - 2024, p. 109-118
|
Subject: | Destination marketing | Emerging economy | Emerging technology | Immersive experience | Tourism promotion | Virtual reality | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Virtuelle Realität | Thailand |
-
Virtual reality as an urban tourism destination marketing tool
Moorhouse, Natasha, (2019)
-
Flavián Blanco, Carlos, (2019)
-
Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom, (2023)
- More ...
-
Regional integration in Central Asia : rediscovering the Silk Road
Koh, Sharon G. M., (2017)
-
Liew, Ewilly J. Y., (2021)
-
Augmenting employee trust and cooperation
Kwok, Andrei O. J., (2021)
- More ...