CASE IN POINT - The Iridium Story: A Marketing Disconnect? - Market pioneer Iridium was a brilliant idea surrounded by multiple mistakes.
| Year of publication: |
2000
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|---|---|
| Authors: | Olson, Eric M. ; Slater, Stanley F. ; Czaplewski, Andrew J. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 9.2000, 2, p. 54-57
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