Case-method and case-research in European marketing education
Year of publication: |
1972
|
---|---|
Authors: | Beukenkamp, P. A. ; Boverhoff, G. J. |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 12.1972, 6, p. 115-128
|
Subject: | Betriebswirtschaftliche Ausbildung | Absatz | Europa |
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