Toward a service-dominant approach to social marketing
Nadina R. Luca and Sally Hibbert (Nottingham University Business School, UK), Ruth McDonald (Manchester Business School, UK)
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Luca, Nadina R. ; Hibbert, Sally ; McDonald, Ruth |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 16.2016, 2, p. 194-218
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| Subject: | Co-creation | networks | service-dominant benchmarks | service-dominant logic | social change | social marketing | systems | Social Marketing | Social marketing | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory | Sozialer Wandel | Social change | Kundenintegration | Customer integration | Benchmarking | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593115607941 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011495070