Case study: Paul Smith in Japan
Year of publication: |
2008
|
---|---|
Authors: | Dana, Leo Paul ; Vignali, Claudio |
Published in: |
Journal for international business and entrepreneurship development. - Olney, Bucks : Inderscience Enterprises, ISSN 1549-9324, ZDB-ID 2212018-X. - Vol. 3.2006/08, 3/4, p. 284-288
|
Subject: | Internationaler Markteintritt | International market entry | Japan | Marketingtheorie | Marketing theory |
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