HBR CASE STUDY - Are Some Customers More Equal than Others? - Paradise Parks had always charged all its guests the same price for the same thrill-ride ekperience. Now operational costs are rising, and revenues are dropping. So the CFO has proposed that Paradise offer premium service to some customers. Will that ruin the business - or save it?
Year of publication: |
2001
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Authors: | Nunes, Paul F. ; Johnson, Brian A. |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - Vol. 79.2001, 10, p. 37-52
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