Are some customers more equal than others?
Year of publication: |
2008
|
---|---|
Authors: | Nunes, Paul F. ; Johnson, Brian A. |
Published in: |
Marketing through minefields. - Boston, Mass. : Harvard Business Press, ISBN 1-4221-9992-4. - 2008, p. 41-64
|
Subject: | Freizeitwirtschaft | Leisure industries | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | USA | United States |
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