Managing the customer experience within the Town Centre retail
Year of publication: |
2021
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Authors: | Caboni, Federica |
Published in: |
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey. - Bingley, UK : Emerald Publishing, ISBN 978-1-80043-389-2. - 2021, p. 257-270
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Subject: | Town Centre | digitalization | retailing | customer experience | omnichannel retail | customer retail experience | augmented reality | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization |
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