Cases in advertising and promotion management
John A. Quelch ; Paul W. Farris
| Year of publication: |
1991 ; 3. ed.
|
|---|---|
| Other Persons: | Quelch, John Anthony (contributor) ; Farris, Paul (contributor) |
| Publisher: |
Homewood, Ill. [u.a.] : Irwin |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 908 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-256-09689-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004111635