Measurement and implications of the relative importance of product attributes : the nutrition factor in breakfast cereal brand choice behavior
John Anthony Quelch
| Year of publication: |
1977
|
|---|---|
| Authors: | Quelch, John Anthony |
| Subject: | Vereinigte Staaten | Verbraucher | Markenartikel | Nahrung |
| Extent: | getr. Pag. |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | Harvard University, Diss. 1977 |
| Notes: | mit Bibliogr. Fotokopie. [in 2 Bden geb.] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002669276